Capwell Communications has an award-winning track record turning little-known brands into big business and big brands into enduring legacies. That’s why two of the world’s biggest brands – Coca-Cola and Baxter – signed on as inaugural clients when we hung our first shingle 15 years ago. The rest, as they say, is history…
Clients
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Nature Made VitaminsManaged national consumer media relations campaign for Pharmavite’s entry into the herbal supplement market.
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Nestle/CarnationManaged national press relations for the Nestle/Carnation Premium Baby Cereal Taste Test, targeting regional baby and parenting publications across the U.S. to host these fun and educational baby cereal challenges.
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Oral-BUsing her national consumer press experience and contacts at daily newspapers and magazines across the country, Capwell secured long- and short-lead holiday gift guide coverage for Oral-B’s children’s line of dental products.
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Orb NetworksRe-launched this breakthrough tech concept using disruptive PR, and a viral PR campaign that ignited user adoption. Blogs, trade, business, consumer, and international coverage resulted in 525 placements, 282 million impressions and $12.2 million in ad equivalency. More than a half-million Orb users were directly tracked to PR efforts.
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RefractecStrategic PR positioning turned this medical start-up into one of the nation’s Top Medical Breakthroughs. Used PR and viral marketing to ignite demand for the CK (conductive keratoplasty) procedure and convinced ophthalmologists the technology was a necessary addition to their practice. The campaign was honored by PR Week for both “Consumer Campaign of the Year” and “Healthcare Campaign of the Year” simultaneously. CK procedure volume grew of 131% within four months of the campaign’s launch. -
Sir Speedy PrintingManaged national franchisee relations and proactive PR programs for the world’s largest franchise printing company. The Sir Speedy Global Digital Network includes some 1,300 locations in 29 countries, comprised of Sir Speedy franchised printing, copying and digital network centers; as well Sir Speedy’s worldwide affiliates Snap Printing, MultiCopy and Prontaprint. Sir Speedy has led all competitors in sales for the last 10 consecutive years.
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Staar SurgicalThe STAAR Surgical Company develops, manufactures and globally distributes minimally invasive medical devices for use in the refractive, cataract and glaucoma surgery markets. From the FDA approval of the world’s first TORIC Intraocular lens, to clinical promotion of the Implantable Contact Lens, Capwell Communications helped STAAR establish a national consumer presence through a series of award-winning integrated marketing, PR and trade press strategies. -
trueAnthemPartnered with this cutting edge social media content company from seed-capital stage through launch. Positioned trueAnthem as the frontrunner against a plethora of start-up online music concepts, carving a niche and differentiating the brand in an overly crowded market.
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United AirlinesDirected multi-million dollar national PR account for the world’s largest airline. During the eight-year client tenure, Capwell managed the global debut of the Boeing 777 passenger jetliner with page-one coverage and features in 1,000+ media outlets worldwide; managed the 12 city launch of Shuttle by United to compete with Southwest Airlines; introduced ticketless travel; and led the PR effort to announce the airline’s employee-ownership initiatives. -
Wham-O (Hula-Hoop & Frisbee)Heralded as the creator of the "Granddaddy of Fads," WHAM-O wanted a comeback to break through the noise of today's "new" toy obsession. Capwell Communications implemented a national and local PR campaign, Central Park launch event and cross-country retail tour that succeeded in putting WHAM-O back in the consumer psyche. High-profile PR placements, together with retail sampling, achieved more than 900 million consumer impressions.
The WHAM-O "buzz" Capwell created was so pervasive, it spawned a question in the finals of "Jeopardy!" while images of Katie Couric hula hooping headlined The Today Show’s year-end highlights. TV producers reported jammed phone lines as viewers inquired where to buy Hula Hoops. The WHAM-O Invasion retailer events became so hot, the company had to decline retailer requests for additional stops and product was selling out before the WHAM-O Tour even hit the market.